The History Of Hip Hop Part III

   Though West Coast artists eclipsed those from New York, some East Coast rappers achieved success. New York became dominated in terms of sales by Puff Daddy (No Way Out), Mase (Harlem World) and other Bad Boy Records artists, in spite of some criticism for a perceived over-reliance on sampling and a general watered-down sound, aimed directly at pop markets. Other New York based artists continued with a harder edged sound, achieving only limited popular success. 


   Nas (Illmatic), and The Wu-Tang Clan (Enter the Wu-Tang (36 Chambers)), for example, received excellent reviews but generally mediocre or sporadic sales.

Jovanotti

  The sales rivalry between the East Coast and the West Coast eventually turned into a personal rivalry, aided in part by the music media. Many reporters were not aware that MC battles were an integral part of hip hop since its inception, and that, generally, little was meant by open taunts on albums and in performances.

  In the wake of declining sales following the deaths of both superstar artists, the sounds of hip hop were greatly diversified. Most important was the rise of Southern rap, starting with OutKast (ATLiens) and Goodie Mob (Soul Food), based out of Atlanta. Later, Master P (Ghetto D) built up an impressive roster of popular artists (the No Limit posse) based out of New Orleans and incorporating G funk and Miami bass influences, and distinctive regional sounds from St. Louis, Chicago, Washington D.C., Detroit and others began to gain some popularity. Also in the 1990s, rapcore (a fusion of hip hop and heavy metal) became popular among mainstream audiences. Rage Against the Machine, Linkin Park and Limp Bizkit were among the most popular rapcore bands.

  Though Caucasian rappers like the Beastie Boys (Paul's Boutique), Vanilla Ice (To the Extreme) and 3rd Bass (The Cactus Album) had had some popular success and/or critical acceptance from the hip hop community, Eminem's success, beginning in 1999 with the triple platinum The Slim Shady LP, came as a surprise to many. Like most successful hip hop artists of the time, Eminem came to be criticized for alleged glorification of violence, misogyny, and drug abuse, as well as homophobia and albums laced with constant profanity. According to Kanye West, "Everybody in hip-hop discriminates against gay people."

  In South Africa, pioneering crew Black Noise began rapping in 1989, provoking a ban by the apartheid-era government, which lasted until 1993. Later, the country produced its own distinctive style in the house fusion kwaito. Elsewhere in Africa, Senegalese mbalax fusions continued to grow in popularity, while Tanzanian Bongo Flava crews like X-Plastaz combined hiphop with taarab, filmi and other styles.

In Europe, hip hop was the domain of both ethnic nationals and immigrants. Germany, for example, produced the well-known Die Fantastischen Vier as well as several Turkish performers like the controversial Cartel, Kool Savaş, and Eko Fresh. Similarly, France has produced a number of native-born stars, such as IAM and the Breton crew Manau, though the most famous French rapper is probably the Senegalese-born MC Solaar. The Netherlands' most famous rappers are The Osdorp Posse, an all-white crew from Amsterdam, and The Postmen, from Cape Verde and Suriname. Italy found its own rappers, including Jovanotti and Articolo 31, grow nationally renowned, while the Polish scene began in earnest early in the decade with the rise of PM Cool Lee. In Romania, B.U.G. Mafia came out of Bucharest's Pantelimon neighborhood, and their brand of gangsta rap underlines the parallels between life in Romania's Communist-era apartment blocks and in the housing projects of America's ghettos. Israel's hip hop grew greatly in popularity at the end of the decade, with several stars emerging from both sides of the Palestinian (Tamer Nafer) and Jewish (Subliminal) divide; though some, like Mook E, preached peace and tolerance, others expressed nationalist and violent sentiments.

  In Asia, mainstream stars rose to prominence in the Philippines, led by Michael V, Rap Asia, MC Lara and Lady Diane, and in Japan, where underground rappers had previously found a limited audience, and popular teen idols brought a style called J-rap to the top of the charts in the middle of the 90s.

  Latinos had played an integral role in the early development of hip hop, and the style had spread to parts of Latin America, such as Cuba, early in its history. In Mexico, popular hip hop began with the success of Calo in the early '90s. Later in the decade, with Latin rap groups like Cypress Hill on the American charts, Mexican rap rock groups, such as Control Machete, rose to prominence in their native land. An annual Cuban hip hop concert held at Alamar in Havana helped to popularize Cuban hip hop, beginning in 1995. Hip hop grew steadily more popular in Cuba, due to official governmental support for musicians.

  Though mainstream acceptance has become fairly limited to so-called commercial acts, some alternative hip hop musicians, with a socially aware or positive or optimistic tone, have achieved moderate mainstream success. De La Soul's Three Feet High and Rising, Gang Starr's No More Mr. Nice Guy and the Jungle Brothers' Straight Out the Jungle are usually considered the first albums in this genre, with jazz-based samples and lyrics (see jazz rap) purportedly influenced by the Afrocentric messages of Bambaataa's Zulu Nation collective. Later alternative artists like A Tribe Called Quest, Mos Def, and The Roots, also achieved some mainstream success, though the influence of jazz had grown less pronounced (with some exceptions, such as Guru's Jazzmatazz project).

  Jazz rap went on to influence the development of trip hop in the United Kingdom, which fuses hip hop, jazz and electronic music; believed to have been started by Massive Attack's Blue Lines (1991). Arrested Development also released their album 3 Years, 5 Months & 2 Days in the Life Of... in 1992, which included the hit single, "Tennessee." At the time, it was one of the best selling and most popular alternative rap albums. The success of Dr. Dre's The Chronic later that year, however, showed gangsta rap to be a more commercially viable form of hip hop.

  In the year 2000, The Marshall Mathers LP by Eminem sold over ten million copies in the United States, and Nelly's debut LP, Country Grammar, sold over six million copies. The United States also saw the success of alternative hip hop in the form of moderately popular performers like The Roots, Dilated Peoples and Mos Def, who achieved unheard-of success for their field.

  As the decade progressed, hip hop has transformed from the more or less "old school" rhythmic rap to a more melodic hip hop that has the elements of jazz, classical, pop, reggae, and many other genres. Hip hop also gave birth to sub-genres such as snap music and crunk. Hip hop influences also found their way into mainstream pop during this period as well.

  Some countries, like Tanzania, maintained popular acts of their own in the early 2000s, though many others produced few homegrown stars, instead following American trends. Scandinavian, especially Danish and Swedish, performers became well known outside of their country, while hip hop continued its spread into new regions, including Russia Hip-Hop, Japan Hip Hop, Philippines Hip Hop, Canada Hip Hop, China Hip Hop, Korea Hip Hop and India Hip Hop.

  In Germany and France, gangsta rap has become popular among youths who like the violent and aggressive lyrics. Some German rappers openly or comically flirt with Nazism, Bushido (born Anis Mohamed Youssef Ferchichi) raps "Salutiert, steht stramm, Ich bin der Leader wie A" (Salute, stand to attention, I am the leader like 'A') and Fler had a hit with the record Neue Deutsche Welle (New German Wave) complete with the title written in ThirdThe  Reich style gothic print and advertised with an Adolf Hitler quote. These references also spawned great controversy in Germany.

  By the beginning of the twenty-first century, sales of hip-hop music in the United States began to severely wane, leading Time magazine to question if mainstream hip-hop was "dying." Billboard Magazine found that, since 2000, rap sales dropped 44%,and declined to 10% of all music sales, which, while still a commanding figure when compared to other genres, is a significant drop from the 13% of all music sales where rap music regularly placed. NPR culture critic Elizabeth Blair noted that, "some industry experts say young people are fed up with the violence, degrading imagery and lyrics. Others say the music is just as popular as it ever was, but that fans have found other means to consume the music."

Source

Related Post